National Tea Day, 21st April 2026

Help Millions of UK Tea Lovers Celebrate The National Tea Moment

This is a gorgeously coordinated cultural moment unfolding elegantly across the country, one cup at a time. From city hotels to countryside tea rooms, participating venues will mark this wonderful moment. 

How It Works

Step 1

Register your venue

Step 2

Receive your Digital Toolkit & Marketing Assets

Step 3

Host your National Tea Moment on 13th June

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What Venues Receive

Downloadable POS assets 

Suggested Tea Menu Ideas

Campaign Hashtag Pack

National Listing

Social Media Exposure

Press Inclusion Opportunities

The Empress Earl Grey blend carries a story your guests will feel.

Who Can Join?

Hotels

Afternoon Tea Venues

Cafès

Restaurants

Tea Brands

Workplace Cafès

Visitor Attractions

Charities

Participation Packages

Limited availability. Curated by application.

Bronze Partner

A simple way to take part in National Tea Moment and join the nationwide celebration.

Includes

Inclusion on the National Tea Moment venue map as a participating location

Guests can enjoy the moment with your existing tea offering

Inclusion in the national PR campaign

Best for:

Independent cafés, tea rooms, restaurants, hotels, and venues wanting to participate with their existing afternoon tea or tea service.

Complimentary

Silver Partner

Create a more distinctive National Tea Moment experience for your guests.

Includes

Everything in Bronze Partnership

Opportunity to create a signature National Tea Moment experience using The Empress Earl Grey Centennial blend

Enhanced storytelling opportunities around your tea offering

Opportunity for a pre-event social media collaboration promoting your venue

Best for:

Venues looking to elevate their participation and create a more premium guest experience tied to the campaign narrative.

£50

Gold Partner

Maximum visibility and extended promotional support beyond National Tea Day itself.

Includes

Everything in Silver Partnership

7-month Afternoon Tea Directory listing (starting value £200)

Additional promotional support for your core offering across the 7-month campaign period

Best for:

Hotels, premium afternoon tea venues, and hospitality brands seeking longer-term visibility and marketing support.

£250

Register your Interest

This is differentiation that feels effortless because it’s authentic.

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